Vibrant Lettering: Find Your Style Through Pop Culture
Taking It to the Next Level
A course by Rich Tu , Designer and Creative Director
About the video: Taking It to the Next Level
Overview
“Now that you’re all done, let’s talk about ways that you can take this to the next level for the next project you work on.”
In this video lesson Rich Tu addresses the topic: Taking It to the Next Level, which is part of the Domestika online course: Vibrant Lettering: Find Your Style Through Pop Culture. Explore your personality and the pop culture references you identify with to create a unique design that combines hand-lettering with illustration.
Partial transcription of the video
“ Taking It to the Next Level Now that we have our final presentation and piece, we'll take it to the next level, talk about posting on social media, collaboration, and how motion design can come into play. Now, let's start with posting on social media. Whatever your native or preferred form of social media is, I suggest you go for that. I tend to go on Instagram and possibly Twitter, TikTok rarely, but whatever you're comfortable with, I suggest you stick to that. We'll do Instagram for now. I'll open up Instagram on my phone, that's where I'll start. I'll click on Post. I'll click on the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Vibrant Lettering: Find Your Style Through Pop Culture
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Category
Calligraphy & Typography -
Areas
Digital Lettering, Graphic Design, Lettering, Traditional illustration, Typography Design
Rich Tu
A course by Rich Tu
Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA’s Illustration as Visual Essay program and takes inspiration from his heritage, pop culture, and the energy of New York City. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.
Rich is the Group Creative Director at Jones Knowles Ritchie in New York City, and is the co-founder of the COLORFUL grant program, helping young BIPOC creatives express themselves. Rich has previously held high-profile roles in large companies like MTV Entertainment Group, and Nike Inc. His clients include Uniqlo, Mini, adidas, Coca-Cola, NorthFace, and The New York Times, among others.
- 100% positive reviews (15)
- 388 students
- 18 lessons (5h 6m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
