Vibrant Lettering: Find Your Style Through Pop Culture
Starting to Sketch 2
A course by Rich Tu , Designer and Creative Director
About the video: Starting to Sketch 2
Overview
“I'll be focusing here on the two other phrases: "Past, Present, Future" and "Neighborhood Dynasty". Then, once I'm satisfied with what I'll have, I'll take a step back from the project. This will allow me to have a clearer mind when assessing the sketches and selecting the one with which I'll be moving forward.”
In this video lesson Rich Tu addresses the topic: Starting to Sketch 2, which is part of the Domestika online course: Vibrant Lettering: Find Your Style Through Pop Culture. Explore your personality and the pop culture references you identify with to create a unique design that combines hand-lettering with illustration.
Partial transcription of the video
“ Starting to Sketch That feels a bit better, enough to communicate an idea. For "past," I'll shrink that down a bit. That's interesting. Something is interesting here. I don't love it and it's not a revolutionary thing, but you're speaking to a variety and also different aesthetics. I'll put that one to bed. Maybe that's something that could work. I'll shorten it here and name it "PPF - v1." Let’s try something else with "past, present, future." Maybe there's something with the PPF. Here's something I like to do on occasion. I'll make a shape. I reached to my tools here, made a vector shap...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Vibrant Lettering: Find Your Style Through Pop Culture
-
Category
Calligraphy & Typography -
Areas
Digital Lettering, Graphic Design, Lettering, Traditional illustration, Typography Design
Rich Tu
A course by Rich Tu
Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA’s Illustration as Visual Essay program and takes inspiration from his heritage, pop culture, and the energy of New York City. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.
Rich is the Group Creative Director at Jones Knowles Ritchie in New York City, and is the co-founder of the COLORFUL grant program, helping young BIPOC creatives express themselves. Rich has previously held high-profile roles in large companies like MTV Entertainment Group, and Nike Inc. His clients include Uniqlo, Mini, adidas, Coca-Cola, NorthFace, and The New York Times, among others.
- 100% positive reviews (15)
- 388 students
- 18 lessons (5h 6m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
