Vibrant Lettering: Find Your Style Through Pop Culture
Expressive Design
A course by Rich Tu , Designer and Creative Director
About the video: Expressive Design
Overview
“In this lesson, I'll talk about the importance of expressive design and explain the impact it can have on your lettering style. I'll illustrate this through some examples taken from my own work as well as that of other artists.”
In this video lesson Rich Tu addresses the topic: Expressive Design, which is part of the Domestika online course: Vibrant Lettering: Find Your Style Through Pop Culture. Explore your personality and the pop culture references you identify with to create a unique design that combines hand-lettering with illustration.
Partial transcription of the video
“ Expressive Design Now, we'll talk about expressive design and the importance of practice. Expressive design is something that we see a lot in media, in magazines, newspapers, and the internet. Literally, all around us in the world. We'll go through some examples of some of my work and some work that I've seen in the world. We'll talk about why that's vital and how you can use that for your own process and your projects. Something that I use a lot is an illustrative approach. Before that, I was trained as an illustrator. That's part of my skill set and I've been doing it for years, whether...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Vibrant Lettering: Find Your Style Through Pop Culture
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Category
Calligraphy & Typography -
Areas
Digital Lettering, Graphic Design, Lettering, Traditional illustration, Typography Design
Rich Tu
A course by Rich Tu
Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA’s Illustration as Visual Essay program and takes inspiration from his heritage, pop culture, and the energy of New York City. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.
Rich is the Group Creative Director at Jones Knowles Ritchie in New York City, and is the co-founder of the COLORFUL grant program, helping young BIPOC creatives express themselves. Rich has previously held high-profile roles in large companies like MTV Entertainment Group, and Nike Inc. His clients include Uniqlo, Mini, adidas, Coca-Cola, NorthFace, and The New York Times, among others.
- 100% positive reviews (15)
- 388 students
- 18 lessons (5h 6m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
