Vibrant Lettering: Find Your Style Through Pop Culture
Defining the Phrase
A course by Rich Tu , Designer and Creative Director
About the video: Defining the Phrase
Overview
“In this lesson, we will work on a "brain dump" exercise, thinking of words and phrases which will make our brief come to life.”
In this video lesson Rich Tu addresses the topic: Defining the Phrase, which is part of the Domestika online course: Vibrant Lettering: Find Your Style Through Pop Culture. Explore your personality and the pop culture references you identify with to create a unique design that combines hand-lettering with illustration.
Partial transcription of the video
“ Defining the Phrase In this lesson, we'll define our phrase. This is a bit of a writing exercise and this is what I lovingly call a brain dump, where you throw a lot of spaghetti at the wall and write the phrases that come to mind. Usually, I like to do this in my Photoshop file. Remember, we will be working on Photoshop, Illustrator, and with a Wacom pen. At home, you can do this with pen and paper or even through a Word doc or a Notes app too. Let's get to it and I'll show you how. We've built our mood board and we have it all good to go. We have our visual starting point and also some ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Vibrant Lettering: Find Your Style Through Pop Culture
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Category
Calligraphy & Typography -
Areas
Digital Lettering, Graphic Design, Lettering, Traditional illustration, Typography Design
Rich Tu
A course by Rich Tu
Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA’s Illustration as Visual Essay program and takes inspiration from his heritage, pop culture, and the energy of New York City. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.
Rich is the Group Creative Director at Jones Knowles Ritchie in New York City, and is the co-founder of the COLORFUL grant program, helping young BIPOC creatives express themselves. Rich has previously held high-profile roles in large companies like MTV Entertainment Group, and Nike Inc. His clients include Uniqlo, Mini, adidas, Coca-Cola, NorthFace, and The New York Times, among others.
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- 388 students
- 18 lessons (5h 6m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
