Vibrant Lettering: Find Your Style Through Pop Culture
Finding Inspiration in Pop Culture 1
A course by Rich Tu , Designer and Creative Director
About the video: Finding Inspiration in Pop Culture 1
Overview
“Here we’ll work on creating a mood board for the project. It's an important step of your creative process that you shouldn't skip! I'll start by putting together different images from pop culture, as well as real-life examples that I can use as inspiration to bring my vision to life.”
In this video lesson Rich Tu addresses the topic: Finding Inspiration in Pop Culture 1, which is part of the Domestika online course: Vibrant Lettering: Find Your Style Through Pop Culture. Explore your personality and the pop culture references you identify with to create a unique design that combines hand-lettering with illustration.
Partial transcription of the video
“ Finding Inspiration in Pop Culture In this lesson, we'll build a mood board. It's important to not skip this step because everyone, from beginners to super experienced creators, builds mood boards. That's the space to discover and find that inspiration. During this part of the lesson, we'll go through the original brief and we'll be remembering the lessons and the goals we learned there. Then, we'll seek that inspiration. We'll be discovering, we'll be looking at pop culture, music, sports, and everything that inspires us every day. It's important to not skip this step. Let's start. We'll...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Vibrant Lettering: Find Your Style Through Pop Culture
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Category
Calligraphy & Typography -
Areas
Digital Lettering, Graphic Design, Lettering, Traditional illustration, Typography Design
Rich Tu
A course by Rich Tu
Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA’s Illustration as Visual Essay program and takes inspiration from his heritage, pop culture, and the energy of New York City. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.
Rich is the Group Creative Director at Jones Knowles Ritchie in New York City, and is the co-founder of the COLORFUL grant program, helping young BIPOC creatives express themselves. Rich has previously held high-profile roles in large companies like MTV Entertainment Group, and Nike Inc. His clients include Uniqlo, Mini, adidas, Coca-Cola, NorthFace, and The New York Times, among others.
- 100% positive reviews (15)
- 388 students
- 18 lessons (5h 6m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
