Vibrant Lettering: Find Your Style Through Pop Culture
Embellishing and Refining 3
A course by Rich Tu , Designer and Creative Director
About the video: Embellishing and Refining 3
Overview
“I'll bring into the design the floral elements that I've created and which are part of my signature style. I'll show you how I assemble these around the main design to add greater energy to the composition.”
In this video lesson Rich Tu addresses the topic: Embellishing and Refining 3, which is part of the Domestika online course: Vibrant Lettering: Find Your Style Through Pop Culture. Explore your personality and the pop culture references you identify with to create a unique design that combines hand-lettering with illustration.
Partial transcription of the video
“ Embellishing and Refining We're making sure that we're not leaving any empty gaps, or at least I am. I'll show you why that makes sense in a moment. Almost there, there we go. I'll connect that one. That piece too. Cool. That's our sketch underneath. I'll delete that and then flatten these layers. That's what we have here. Then, I'll watch this. This will be time-saving I'll take our Magic Wand and select outside of this enclosed area. I wanted to make sure there were no empty spaces so that this was one contiguous shape. I'll select outside of it. I'll straighten up our artboard. Then, I...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Vibrant Lettering: Find Your Style Through Pop Culture
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Category
Calligraphy & Typography -
Areas
Digital Lettering, Graphic Design, Lettering, Traditional illustration, Typography Design

Rich Tu
A course by Rich Tu
Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA’s Illustration as Visual Essay program and takes inspiration from his heritage, pop culture, and the energy of New York City. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.
Rich is the Group Creative Director at Jones Knowles Ritchie in New York City, and is the co-founder of the COLORFUL grant program, helping young BIPOC creatives express themselves. Rich has previously held high-profile roles in large companies like MTV Entertainment Group, and Nike Inc. His clients include Uniqlo, Mini, adidas, Coca-Cola, NorthFace, and The New York Times, among others.
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- 388 students
- 18 lessons (5h 6m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever