Vibrant Lettering: Find Your Style Through Pop Culture
Influences
A course by Rich Tu , Designer and Creative Director
About the video: Influences
Overview
“In this lesson, I will show you some of the creative influences that have shaped who I am as a person and an artist: from the comic books of my childhood to pop culture and famous designers.”
In this video lesson Rich Tu addresses the topic: Influences, which is part of the Domestika online course: Vibrant Lettering: Find Your Style Through Pop Culture. Explore your personality and the pop culture references you identify with to create a unique design that combines hand-lettering with illustration.
Partial transcription of the video
“ Influences In this lesson, I'll go through my creative influences from childhood up until today. Let's start with something that I love to talk about: comic books. I grew up reading comic books since childhood. I still read some comics. I brought a selection here to quickly talk about. The thing that I always loved about comics was the colors, the vibrancy, and the drawing abilities of my favorite artists like here, this amazing cover by Art Adams or these amazing Jim Lee covers from the '90s or this Alan Davis "Excalibur" cover from the '90, or this Kevin Nowlan "Batman" cover. I love th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Vibrant Lettering: Find Your Style Through Pop Culture
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Category
Calligraphy & Typography -
Areas
Digital Lettering, Graphic Design, Lettering, Traditional illustration, Typography Design

Rich Tu
A course by Rich Tu
Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA’s Illustration as Visual Essay program and takes inspiration from his heritage, pop culture, and the energy of New York City. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.
Rich is the Group Creative Director at Jones Knowles Ritchie in New York City, and is the co-founder of the COLORFUL grant program, helping young BIPOC creatives express themselves. Rich has previously held high-profile roles in large companies like MTV Entertainment Group, and Nike Inc. His clients include Uniqlo, Mini, adidas, Coca-Cola, NorthFace, and The New York Times, among others.
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- 388 students
- 18 lessons (5h 6m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever