Vibrant Lettering: Find Your Style Through Pop Culture
About Me
A course by Rich Tu , Designer and Creative Director
About the video: About Me
Overview
“Let's start with the introductions! I’ll tell you about my background and my journey as an artist, designer, and creator. I will also show you why I love expressive art, design, illustration, and how pop culture has influenced my career and journey.”
In this video lesson Rich Tu addresses the topic: About Me, which is part of the Domestika online course: Vibrant Lettering: Find Your Style Through Pop Culture. Explore your personality and the pop culture references you identify with to create a unique design that combines hand-lettering with illustration.
Partial transcription of the video
“ About Me Hi, I'm Rich Tu. I'm an artist, designer, and creator from New York City. Thank you for joining us and welcome to my Domestika course. First, I'll tell you about myself, my education, and my background. I have a master's in Illustration from the School of Visual Arts in New York City. I'm formally trained as an illustrator, a designer, and I'm an artist. I also received a bachelor's degree and I minored in Psychology. I have a bachelor's in Communication from Rutgers University in New Jersey. I've taken those skills of communication and how to present oneself and allowed that to ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Vibrant Lettering: Find Your Style Through Pop Culture
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Category
Calligraphy & Typography -
Areas
Digital Lettering, Graphic Design, Lettering, Traditional illustration, Typography Design

Rich Tu
A course by Rich Tu
Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA’s Illustration as Visual Essay program and takes inspiration from his heritage, pop culture, and the energy of New York City. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.
Rich is the Group Creative Director at Jones Knowles Ritchie in New York City, and is the co-founder of the COLORFUL grant program, helping young BIPOC creatives express themselves. Rich has previously held high-profile roles in large companies like MTV Entertainment Group, and Nike Inc. His clients include Uniqlo, Mini, adidas, Coca-Cola, NorthFace, and The New York Times, among others.
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- 388 students
- 18 lessons (5h 6m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever