Vibrant Lettering: Find Your Style Through Pop Culture
Finding Inspiration in Pop Culture 2
A course by Rich Tu , Designer and Creative Director
About the video: Finding Inspiration in Pop Culture 2
Overview
“Once I've gathered enough images from the world of fashion and examples of handlettering, I will select some ideas from each section to create a final mood board that I will use for my project.”
In this video lesson Rich Tu addresses the topic: Finding Inspiration in Pop Culture 2, which is part of the Domestika online course: Vibrant Lettering: Find Your Style Through Pop Culture. Explore your personality and the pop culture references you identify with to create a unique design that combines hand-lettering with illustration.
Partial transcription of the video
“ Finding Inspiration in Pop Culture Let's see what else to bring in. Here's an example of apparel graphics that are sitting as an all-over print here. You can imagine this being not so different from a polo-inspired or some other type of print or a pattern, but here are numerals that are all over in a random orientation. I love how this is a bit unexpected. It's a play on a more classical print, but with something that feels more technical. Even if we don't end up being directly inspired by this, from an energy perspective, you're giving yourself a variety, so you can start shopping from y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Vibrant Lettering: Find Your Style Through Pop Culture
-
Category
Calligraphy & Typography -
Areas
Digital Lettering, Graphic Design, Lettering, Traditional illustration, Typography Design
Rich Tu
A course by Rich Tu
Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA’s Illustration as Visual Essay program and takes inspiration from his heritage, pop culture, and the energy of New York City. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.
Rich is the Group Creative Director at Jones Knowles Ritchie in New York City, and is the co-founder of the COLORFUL grant program, helping young BIPOC creatives express themselves. Rich has previously held high-profile roles in large companies like MTV Entertainment Group, and Nike Inc. His clients include Uniqlo, Mini, adidas, Coca-Cola, NorthFace, and The New York Times, among others.
- 100% positive reviews (15)
- 388 students
- 18 lessons (5h 6m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
