Creative Strategy for Advertising
Practical Advice for the Creative Process
A course by Laura Visco , Creative Leader
About the video: Practical Advice for the Creative Process
Overview
“To end this unit, I will advise you on making the most of the creative process: always know what you are looking for and keep the creative work's guiding principles in mind. Next, I will give tips on presenting your project to the client. ”
In this video lesson Laura Visco addresses the topic: Practical Advice for the Creative Process, which is part of the Domestika online course: Creative Strategy for Advertising. Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience.
Partial transcription of the video
“ Practical Advice for the Creative Process Visualizing the outcome in that way helps me detect the idea immediately when I see it. Then, when you go through the ideas, having a checklist with guiding principles for the work will help you a long way. This is the checklist I use, but please feel free to modify it and make it your own. The first part is about the quality of the thought. Is it lateral enough or are we just stretching the strategy into the execution? Is there a clear leap between them? This is super important. Nobody likes literal ideas. Always make sure that there's a leap bet...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Strategy for Advertising
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity, Marketing, Storytelling
Laura Visco
A course by Laura Visco
Laura Visco is a multi-award-winning creative leader in the advertising industry. Her first advertising job came when she was just 19 years old, and she has since spent time working in her native Buenos Aires, Amsterdam, and London where she is currently based.
Laura has worked on successful campaigns for brands like The Coca-Cola Company, Bumble, and AXE. She was named Adweek's Women Trailblazer in 2019, and received 3%’s Three Cheers Award for her efforts to advance diversity in the ad industry. She has judged and spoken at several advertising award shows and events such as D&AD, Marketing Week Russia, and SheSays. Laura’s work has been featured in publications including Adweek, The Huffington Post, and SHOTS.
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- 11 lessons (1h 14m)
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- Audio: English
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- Level: Beginner
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