Creative Strategy for Advertising
Finding an Insight
A course by Laura Visco , Creative Leader
About the video: Finding an Insight
Overview
“Now that I have already thought about the "why" part o the project, in this lesson, I will focus on the "what." I will discuss what an "insight" is and the difference between advertising insights and human truths. I will also think about a truth that resonates with people instead of advertising conceits. ”
In this video lesson Laura Visco addresses the topic: Finding an Insight, which is part of the Domestika online course: Creative Strategy for Advertising. Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience.
Partial transcription of the video
“ Finding an Insight Now that we understand the why part of the project, we'll focus on the what. To deep dive into the what, in this lesson, you need to find an insight. First things first, what is an insight? It's a truth hiding in plain sight. Unspoken truth that sheds light on the problem that you need to solve and that forms an instant connection between the problem and your audience. An insight is the basis on which every great campaign is built upon. But, how do you find an insight? Before going into how to find an insight, I'll tell you first how you will not find it. You won't find...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Strategy for Advertising
-
Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity, Marketing, Storytelling
Laura Visco
A course by Laura Visco
Laura Visco is a multi-award-winning creative leader in the advertising industry. Her first advertising job came when she was just 19 years old, and she has since spent time working in her native Buenos Aires, Amsterdam, and London where she is currently based.
Laura has worked on successful campaigns for brands like The Coca-Cola Company, Bumble, and AXE. She was named Adweek's Women Trailblazer in 2019, and received 3%’s Three Cheers Award for her efforts to advance diversity in the ad industry. She has judged and spoken at several advertising award shows and events such as D&AD, Marketing Week Russia, and SheSays. Laura’s work has been featured in publications including Adweek, The Huffington Post, and SHOTS.
- 100% positive reviews (26)
- 1,053 students
- 11 lessons (1h 14m)
- 14 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
