Creative Strategy for Advertising
Defining the Creative Strategy
A course by Laura Visco , Creative Leader
About the video: Defining the Creative Strategy
Overview
“Here I will help you understand how to define different creative territories, break them down and pick one. Next, I will teach you how to write the creative strategy and the importance of adding creative watch-outs, inspiration, and "what-ifs." ”
In this video lesson Laura Visco addresses the topic: Defining the Creative Strategy, which is part of the Domestika online course: Creative Strategy for Advertising. Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience.
Partial transcription of the video
“ Defining the Creative Strategy In this lesson, we'll define the creative strategy. Now that we have all the building blocks, let's distill them into one phrase or sentence that'll help us solve this challenge creatively. In addition to that, we'll organize our plan of action or a road map that will get us to the creative idea, including the tone of voice and executional considerations from all the journey we've done together so far. We already selected one insight. We tend to think of refugees as outcasts of society versus being part of it. Our enemy or tension is, there's a misconception...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Strategy for Advertising
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity, Marketing, Storytelling
Laura Visco
A course by Laura Visco
Laura Visco is a multi-award-winning creative leader in the advertising industry. Her first advertising job came when she was just 19 years old, and she has since spent time working in her native Buenos Aires, Amsterdam, and London where she is currently based.
Laura has worked on successful campaigns for brands like The Coca-Cola Company, Bumble, and AXE. She was named Adweek's Women Trailblazer in 2019, and received 3%’s Three Cheers Award for her efforts to advance diversity in the ad industry. She has judged and spoken at several advertising award shows and events such as D&AD, Marketing Week Russia, and SheSays. Laura’s work has been featured in publications including Adweek, The Huffington Post, and SHOTS.
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- 1,054 students
- 11 lessons (1h 14m)
- 14 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
