Creative Strategy for Advertising
Putting It All Together
A course by Laura Visco , Creative Leader
About the video: Putting It All Together
Overview
“Are you ready to start putting together all the elements you went through until now? In this lesson, I will consolidate everything I did until this point by choosing one insight and one tension. I will map out possibilities and think about which one will have more impact, which makes more sense for the task ahead, and which excites me more. ”
In this video lesson Laura Visco addresses the topic: Putting It All Together, which is part of the Domestika online course: Creative Strategy for Advertising. Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience.
Partial transcription of the video
“ Putting It All Together In this lesson, we'll map out everything we have so far and pick one insight and tension to move forward with. We'll start laying the foundation, we need to start moving into the how, the most executional part of the project. So far, we have the why, which is the problem, the task, and the audience. Let's recap it for a second. We'll start with the problem. There's a stigma around refugees that makes it difficult for them to integrate into society. Let's write that down. There's a stigma around refugees that makes it difficult for them to fully integrate in society...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Strategy for Advertising
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity, Marketing, Storytelling
Laura Visco
A course by Laura Visco
Laura Visco is a multi-award-winning creative leader in the advertising industry. Her first advertising job came when she was just 19 years old, and she has since spent time working in her native Buenos Aires, Amsterdam, and London where she is currently based.
Laura has worked on successful campaigns for brands like The Coca-Cola Company, Bumble, and AXE. She was named Adweek's Women Trailblazer in 2019, and received 3%’s Three Cheers Award for her efforts to advance diversity in the ad industry. She has judged and spoken at several advertising award shows and events such as D&AD, Marketing Week Russia, and SheSays. Laura’s work has been featured in publications including Adweek, The Huffington Post, and SHOTS.
- 100% positive reviews (26)
- 1,054 students
- 11 lessons (1h 14m)
- 14 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
