Creative Strategy for Advertising

Creative Strategy for Advertising

“Congratulations! You have reached the end of this Domestika course. It has been a genuine joy sharing my knowledge and experience with you. Thank you so much. I sincerely hope you have enjoyed the course. Now before we end, I’d like to remind you of some of the most important steps we gave throughout the course and that you should remember when you start doing your course project: 
 Analyze the brief and find the problem to solve, the target audience, and the task.

Map out different insights around the topic that you are working on. Find different tensions about this subject that will make your idea resonate more. Pick the one you think answers the problem best and has more impact. Write some sample "what ifs" that prove your point and serve as sample ideas. And that's all! Thank you so much for taking part. I can't wait to see your profiles! You can share your project with all of us by clicking on "Create your project." Remember to share both the final result and the steps that have led you to it. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. If you have any questions, be sure to ask them! I will reply as soon as I can, but in the meantime, I encourage you to interact with each other. Communication fuels creativity. So, don't be afraid to reach out and collaborate with others. But most of all, have fun! See you in the forum!”

Partial transcription of the video

“So this is the end of the Creative Strategy course. Thank you so much for joining. And hope you get less panicky next time when you get your next brief. So. Quickly recapping, remember the why, what, and how framework. You need to clearly understand the brief and the problem before jumping into the execution. Do your research and ask lots of questions to get to different insights. then pick the one that you think answers the problem best. And has more impact. And then from this insight, you write your creative strategy. then you need to write some what-ifs that prove your point and serve as...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Strategy for Advertising

• Level: Beginner
• 100% positive reviews (27)
• 1130 students
• 4 units
• 11 lessons (1h 14m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Content Marketing, Creativity, Marketing, Storytelling