Creative Strategy for Advertising
Gaining Perspective
A course by Laura Visco , Creative Leader
About the video: Gaining Perspective
Overview
“After getting very introspective and understanding why I do this job from a very personal point of view, in this lesson, I will talk about gaining perspective and being able to put yourself in other people’s shoes. I will continue analyzing my case study by mapping out the same thought but from many points of view: the refugee, the government, the media, the society, etc. ”
In this video lesson Laura Visco addresses the topic: Gaining Perspective, which is part of the Domestika online course: Creative Strategy for Advertising. Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience.
Partial transcription of the video
“ Gaining Perspective Now, we'll talk about gaining perspective and being able to put yourself in other people's shoes. This is key as in communication you are not talking to yourself or like-minded people. On the contrary, you are quite likely to persuade people that are the opposite from you. You must be able to interpret different perspectives and points of view. For example, the HackYourFuture brief we just saw. I've never been a refugee and I can hardly imagine how terrible it is to be forced to leave your home country due to war under extremely hard circumstances. I personally believe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Strategy for Advertising
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity, Marketing, Storytelling
Laura Visco
A course by Laura Visco
Laura Visco is a multi-award-winning creative leader in the advertising industry. Her first advertising job came when she was just 19 years old, and she has since spent time working in her native Buenos Aires, Amsterdam, and London where she is currently based.
Laura has worked on successful campaigns for brands like The Coca-Cola Company, Bumble, and AXE. She was named Adweek's Women Trailblazer in 2019, and received 3%’s Three Cheers Award for her efforts to advance diversity in the ad industry. She has judged and spoken at several advertising award shows and events such as D&AD, Marketing Week Russia, and SheSays. Laura’s work has been featured in publications including Adweek, The Huffington Post, and SHOTS.
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- 1,056 students
- 11 lessons (1h 14m)
- 14 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
