Creative Strategy for Advertising
Defining a Tone of Voice
A course by Laura Visco , Creative Leader
About the video: Defining a Tone of Voice
Overview
“In this lesson, I will focus on understanding the right tone and emotion the brand should evoke, choice of words, and look and feel. ”
In this video lesson Laura Visco addresses the topic: Defining a Tone of Voice, which is part of the Domestika online course: Creative Strategy for Advertising. Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience.
Partial transcription of the video
“ Defining a Tone of Voice In this lesson, we'll talk about tone of voice, which is usually one of the hardest parts to nail when you first work in advertising. A tone of voice describes how your brand communicates with the audience and influences how your message is perceived. A brand's tone of voice should be distinctive, recognizable, and unique to make sure your message cuts through and makes a lasting impression on your audience. The tone of voice is the personality of the brand within a context. Sometimes the context might force you to flex your tone of voice a bit. For instance, if o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Strategy for Advertising
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity, Marketing, Storytelling
Laura Visco
A course by Laura Visco
Laura Visco is a multi-award-winning creative leader in the advertising industry. Her first advertising job came when she was just 19 years old, and she has since spent time working in her native Buenos Aires, Amsterdam, and London where she is currently based.
Laura has worked on successful campaigns for brands like The Coca-Cola Company, Bumble, and AXE. She was named Adweek's Women Trailblazer in 2019, and received 3%’s Three Cheers Award for her efforts to advance diversity in the ad industry. She has judged and spoken at several advertising award shows and events such as D&AD, Marketing Week Russia, and SheSays. Laura’s work has been featured in publications including Adweek, The Huffington Post, and SHOTS.
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- 1,098 students
- 11 lessons (1h 14m)
- 14 additional resources (3 files)
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- Available on the app
- Audio: English
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- Level: Beginner
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