Creative Strategy for Advertising
About Me
A course by Laura Visco , Creative Leader
About the video: About Me
Overview
“In this lesson, I will talk about my background, how I ended up working in advertising, the different stages in my career, and what moved me along the way. ”
In this video lesson Laura Visco addresses the topic: About Me, which is part of the Domestika online course: Creative Strategy for Advertising. Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience.
Partial transcription of the video
“ About Me Hi, hola, I'm Laura Visco. I'm a creative leader in the advertising industry. I was born in Buenos Aires, Argentina, but I did most of my career abroad, especially in the Netherlands and the UK. I believe that advertising can be an engine for social change, shaping people's perceptions and culture. I love doing work that moves people and pushes them to see things from a different perspective. I encourage you to look at my portfolio and get familiarized with my work because I'll reference some of it throughout this course. I believe brands can have a positive impact on society, es...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Strategy for Advertising
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity, Marketing, Storytelling
Laura Visco
A course by Laura Visco
Laura Visco is a multi-award-winning creative leader in the advertising industry. Her first advertising job came when she was just 19 years old, and she has since spent time working in her native Buenos Aires, Amsterdam, and London where she is currently based.
Laura has worked on successful campaigns for brands like The Coca-Cola Company, Bumble, and AXE. She was named Adweek's Women Trailblazer in 2019, and received 3%’s Three Cheers Award for her efforts to advance diversity in the ad industry. She has judged and spoken at several advertising award shows and events such as D&AD, Marketing Week Russia, and SheSays. Laura’s work has been featured in publications including Adweek, The Huffington Post, and SHOTS.
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- 1,053 students
- 11 lessons (1h 14m)
- 14 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
