Creative Strategy for Advertising
Creativity Is Personal
A course by Laura Visco , Creative Leader
About the video: Creativity Is Personal
Overview
“Creativity is personal, and now I will explain to you why. I will talk about how to understand your own creative identity by getting more and more in touch with who you really are because "we are what we create." ”
In this video lesson Laura Visco addresses the topic: Creativity Is Personal, which is part of the Domestika online course: Creative Strategy for Advertising. Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience.
Partial transcription of the video
“In this lesson, you will understand why creativity is personal. I already mentioned that in this course, I will encourage you to find your own creative identity. Creativity is the way we express ourselves in the world. You are what you create. And you create based on who you are. having a Deep. Understanding of yourself. What moves you? And why you're here in the first place. is the very first step of every creative life. building your own creative identity. if the most precious tool you have and it's yours and yours only. is the source of originality and creative genius. I really wish some...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Strategy for Advertising
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity, Marketing, Storytelling
Laura Visco
A course by Laura Visco
Laura Visco is a multi-award-winning creative leader in the advertising industry. Her first advertising job came when she was just 19 years old, and she has since spent time working in her native Buenos Aires, Amsterdam, and London where she is currently based.
Laura has worked on successful campaigns for brands like The Coca-Cola Company, Bumble, and AXE. She was named Adweek's Women Trailblazer in 2019, and received 3%’s Three Cheers Award for her efforts to advance diversity in the ad industry. She has judged and spoken at several advertising award shows and events such as D&AD, Marketing Week Russia, and SheSays. Laura’s work has been featured in publications including Adweek, The Huffington Post, and SHOTS.
- 100% positive reviews (27)
- 1,130 students
- 11 lessons (1h 14m)
- 14 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
