Creative Strategy for Advertising
Influences
A course by Laura Visco , Creative Leader
About the video: Influences
Overview
“Now I will talk about my influences, both from my personal life and in the cultural and artistic fields. I will also share my past and present influences and their importance as they contribute to and help define my creative identity. I will show tangible examples of how these impacted and influenced my work. ”
In this video lesson Laura Visco addresses the topic: Influences, which is part of the Domestika online course: Creative Strategy for Advertising. Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience.
Partial transcription of the video
“ Influences For me, creativity is a weird mix of who we are, an external influence, and the task we have in front of us. That's why your past and present influences are so important as they contribute and help you define your creative identity. It can be an artist you admire, someone that influenced you as a kid, or someone you don't know, but somehow you feel touched by his or her work. Now, I'll start naming a few of my many influences, starting with a very personal one. The first influence in my life since I was a kid was my aunt Martha. She was the one that detected and spotted that I ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Strategy for Advertising
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity, Marketing, Storytelling
Laura Visco
A course by Laura Visco
Laura Visco is a multi-award-winning creative leader in the advertising industry. Her first advertising job came when she was just 19 years old, and she has since spent time working in her native Buenos Aires, Amsterdam, and London where she is currently based.
Laura has worked on successful campaigns for brands like The Coca-Cola Company, Bumble, and AXE. She was named Adweek's Women Trailblazer in 2019, and received 3%’s Three Cheers Award for her efforts to advance diversity in the ad industry. She has judged and spoken at several advertising award shows and events such as D&AD, Marketing Week Russia, and SheSays. Laura’s work has been featured in publications including Adweek, The Huffington Post, and SHOTS.
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- 1,055 students
- 11 lessons (1h 14m)
- 14 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
