Creative Strategy for Advertising
What Is Creative Strategy?
A course by Laura Visco , Creative Leader
About the video: What Is Creative Strategy?
Overview
“Here I will cover my personal approach to creative strategy based on my beliefs and values. Also, I will talk about the "what," "why," and "how" and their interaction. Next, I will explain what a brief is and the importance of connecting with the task that is in front of you on a personal level, using the case study as a reference. ”
In this video lesson Laura Visco addresses the topic: What Is Creative Strategy?, which is part of the Domestika online course: Creative Strategy for Advertising. Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience.
Partial transcription of the video
“What Is Creative Strategy? Here, we'll find out what we mean by creative strategy. When we start working in advertising, every brief feels a bit too broad. We struggle to understand where to go after we get a brief. The creative process can become a bit overwhelming. We call this the blank page drama. That happens because maybe that page shouldn't be blank in the first place. That's what creative strategy is for, the more rational side of a creative process, that stops you from shooting in the dark to see what sticks and to understand exactly what the work should do, so it's easier for you ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Strategy for Advertising
-
Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity, Marketing, Storytelling
Laura Visco
A course by Laura Visco
Laura Visco is a multi-award-winning creative leader in the advertising industry. Her first advertising job came when she was just 19 years old, and she has since spent time working in her native Buenos Aires, Amsterdam, and London where she is currently based.
Laura has worked on successful campaigns for brands like The Coca-Cola Company, Bumble, and AXE. She was named Adweek's Women Trailblazer in 2019, and received 3%’s Three Cheers Award for her efforts to advance diversity in the ad industry. She has judged and spoken at several advertising award shows and events such as D&AD, Marketing Week Russia, and SheSays. Laura’s work has been featured in publications including Adweek, The Huffington Post, and SHOTS.
- 100% positive reviews (26)
- 1,095 students
- 11 lessons (1h 14m)
- 14 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
