Creating Effective Newsletters from Scratch
Statistics
A course by Charo Marcos , Journalist
About the video: Statistics
Overview
“At this point in the process it is necessary to establish some parameters that tell us if we are doing things right or not. In this lesson, I will explain how to do it.”
In this video lesson Charo Marcos addresses the topic: Statistics, which is part of the Domestika online course: Creating Effective Newsletters from Scratch. Learn to craft engaging newsletters for your subscribers, from creating the content and design to tracking your results.
Partial transcription of the video
“Statistics When we've come this far it is very important that we establish the parameters with which we are going to measure if our project is successful or not. Let's review the most frequent statistics to measure success rates in email marketing and we are going to offer some tricks to try to improve them. First, the growth rate. The subscribers we had yesterday compared to the ones we have today. How is it improved? The first thing to be clear about is that the content we offer It is quality content that is relevant to our subscribers. We can also check if the place where we put subscrip...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Effective Newsletters from Scratch
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing
Charo Marcos
A course by Charo Marcos
Journalist Charo Marcos has built her professional career in some of the most distinguished newsrooms in Spain, such as Antena 3, La Razón, El Mundo, and RTVE, where she directed the digital news bulletin, as well as the Laboratorio de Innovación Audiovisual.
She later moved on to do consulting work at the creative agency Prodigioso Volcán, helping different newspapers with their digital transformation. In 2017, she founded Kloshletter, the first general information newsletter edited in Spain, and has built a community around it with thousands of subscribers.
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- 11 lessons (1h 37m)
- 19 additional resources (9 files)
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- Audio: Spanish
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- Level: Beginner
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