Creating Effective Newsletters from Scratch
Launch strategy
A course by Charo Marcos , Journalist
About the video: Launch strategy
Overview
“In this lesson I am going to tell you what instruments we have to support the launch of the newsletter.”
In this video lesson Charo Marcos addresses the topic: Launch strategy, which is part of the Domestika online course: Creating Effective Newsletters from Scratch. Learn to craft engaging newsletters for your subscribers, from creating the content and design to tracking your results.
Partial transcription of the video
“launch strategy Once we have designed our content strategy, we are clear about the look of our newsletter and we began to create the first editions, Where do we start? Who do we send it to first? If you launch a newsletter from scratch for the first time, it is likely that your database does not have any subscribers. Maybe your business does have a small list of contacts to start sending them the newsletter. But if not, don't worry. Start with the closest: your family, your friends, your co-workers. All subscribers count. It is important that with that first group of friends or family start...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Effective Newsletters from Scratch
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing
Charo Marcos
A course by Charo Marcos
Journalist Charo Marcos has built her professional career in some of the most distinguished newsrooms in Spain, such as Antena 3, La Razón, El Mundo, and RTVE, where she directed the digital news bulletin, as well as the Laboratorio de Innovación Audiovisual.
She later moved on to do consulting work at the creative agency Prodigioso Volcán, helping different newspapers with their digital transformation. In 2017, she founded Kloshletter, the first general information newsletter edited in Spain, and has built a community around it with thousands of subscribers.
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- 1,719 students
- 11 lessons (1h 37m)
- 19 additional resources (9 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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