Creating Effective Newsletters from Scratch

Acquisition and retention techniques

A course by Charo Marcos , Journalist

Journalist. Madrid, Spain.
Joined March 2017
100% positive reviews (52)
1,673 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the video: Acquisition and retention techniques

Overview

“How can we gain subscribers? As this will be the key to our permanence, in this lesson I am going to talk about several techniques.”

In this video lesson Charo Marcos addresses the topic: Acquisition and retention techniques, which is part of the Domestika online course: Creating Effective Newsletters from Scratch. Learn to craft engaging newsletters for your subscribers, from creating the content and design to tracking your results.

Partial transcription of the video

“Acquisition and retention techniques Keeping and getting new subscribers is an everyday task for content creators who use newsletters as a means of content distribution. The best formula to get new subscribers it is word of mouth. One subscriber recommending your content to another guarantees you almost 90% May that subscriber stay with you for a long time. Think of yourself when you recommend something, especially when you do it vehemently. When you recommend it to your friends, your family, your colleagues, there you gain a subscriber forever. How can you encourage it? There are some form...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Creating Effective Newsletters from Scratch

  • Level: Beginner
  • 100% positive reviews (52)
  • 1673 students
  • 4 units
  • 11 lessons (1h 37m)
  • 9 downloads
  • Category

    Marketing & Business
  • Areas

    Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing

Charo Marcos

Charo Marcos
A course by Charo Marcos

Teacher Plus
Journalist

Journalist Charo Marcos has built her professional career in some of the most distinguished newsrooms in Spain, such as Antena 3, La Razón, El Mundo, and RTVE, where she directed the digital news bulletin, as well as the Laboratorio de Innovación Audiovisual.

She later moved on to do consulting work at the creative agency Prodigioso Volcán, helping different newspapers with their digital transformation. In 2017, she founded Kloshletter, the first general information newsletter edited in Spain, and has built a community around it with thousands of subscribers.


  • 100% positive reviews (52)
  • 1,673 students
  • 11 lessons (1h 37m)
  • 19 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Creating Effective Newsletters from Scratch. Marketing, and Business course by Charo Marcos

Creating Effective Newsletters from Scratch

A course by Charo Marcos
Journalist. Madrid, Spain.
Joined March 2017
  • 100% positive reviews (52)
  • 1,673 students