Creating Effective Newsletters from Scratch
Acquisition and retention techniques
A course by Charo Marcos , Journalist
About the video: Acquisition and retention techniques
Overview
“How can we gain subscribers? As this will be the key to our permanence, in this lesson I am going to talk about several techniques.”
In this video lesson Charo Marcos addresses the topic: Acquisition and retention techniques, which is part of the Domestika online course: Creating Effective Newsletters from Scratch. Learn to craft engaging newsletters for your subscribers, from creating the content and design to tracking your results.
Partial transcription of the video
“Acquisition and retention techniques Keeping and getting new subscribers is an everyday task for content creators who use newsletters as a means of content distribution. The best formula to get new subscribers it is word of mouth. One subscriber recommending your content to another guarantees you almost 90% May that subscriber stay with you for a long time. Think of yourself when you recommend something, especially when you do it vehemently. When you recommend it to your friends, your family, your colleagues, there you gain a subscriber forever. How can you encourage it? There are some form...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Effective Newsletters from Scratch
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing

Charo Marcos
A course by Charo Marcos
Journalist Charo Marcos has built her professional career in some of the most distinguished newsrooms in Spain, such as Antena 3, La Razón, El Mundo, and RTVE, where she directed the digital news bulletin, as well as the Laboratorio de Innovación Audiovisual.
She later moved on to do consulting work at the creative agency Prodigioso Volcán, helping different newspapers with their digital transformation. In 2017, she founded Kloshletter, the first general information newsletter edited in Spain, and has built a community around it with thousands of subscribers.
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- 1,673 students
- 11 lessons (1h 37m)
- 19 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever