Creating Effective Newsletters from Scratch
A course by Charo Marcos , Journalist
Learn to craft engaging newsletters for your subscribers, from creating the content and design to tracking your results
In a world of shallow internet interactions, newsletters have emerged as one of the most effective tools for communication, as they enable you to establish a direct connection with subscribers and speak to them on a more personal level. Not just any newsletter will do, though: the key is to fill it with engaging content. Charo Marcos, founder of Kloshletter and a journalist with experience in the newsrooms of Antena 3, La Razón, El Mundo, and RTVE, teaches you how to create effective newsletters.
In this online course, learn to build an engaging newsletter step by step, from defining the content and design to spreading the word with Mailchimp. Charo shows you how to prepare a launch strategy, acquire new subscribers, and improve your performance by tracking results. Keep your readers coming back for more with a newsletter they can relate to.
What will you learn in this online course?
11 lessons & 19 downloads
- 98% positive reviews (55)
- 1,774 students
- 11 lessons (1h 37m)
- 19 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a newsletter about a topic of your choice.
Projects by course students
Who is this online course for?
Anyone interested in content creation and distribution, regardless of their area of expertise or professional field.
Requirements and materials
No prior knowledge is needed to take this course, but some experience using Mailchimp will be helpful.
Reviews
Charo Marcos
A course by Charo Marcos
Journalist Charo Marcos has built her professional career in some of the most distinguished newsrooms in Spain, such as Antena 3, La Razón, El Mundo, and RTVE, where she directed the digital news bulletin, as well as the Laboratorio de Innovación Audiovisual.
She later moved on to do consulting work at the creative agency Prodigioso Volcán, helping different newspapers with their digital transformation. In 2017, she founded Kloshletter, the first general information newsletter edited in Spain, and has built a community around it with thousands of subscribers.
Content
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U1
Introduction
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About Me
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Influences
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U2
Before starting
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What is a newsletter?
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Why write a newsletter?
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How to monetize a newsletter
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U3
Let's do it
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Foundations to create community
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Design
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Content Creation
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U4
How do we get them to read us?
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Launch strategy
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Acquisition and retention techniques
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Statistics
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FP
Final project
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Creating Effective Newsletters from Scratch
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
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When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Tanto el contenido del curso como la presentación son muy completos.
Le da un valor agregado el hecho de que lo presenta una persona con un claro caso de éxito.
Eso sí, hay que tomar en cuenta que el nivel es para personas que comienzan.
Interesará sobre todo quienes deseen llevar a cabo un caso similar al de Charo.
Me ha parecido flojo. La mayoría de ideas se recaban leyendo un poco sobre el modelo de newsletter del que habla Charo Marcos. Compré el curso para saber más de su experiencia en la creacion de su newsletter, pero apenas dice nada, por no decir nada. No lo volvería a comprar.
Es un muy buen curso, me ayudó a comprender la importancia del trabajo que hay detrás de cada newsletter, su creación y redacción y me dio visión para asesorar a mi equipo de trabajo.
Me pareció excelente y muy inspirador. Contenido de alto valor para creadores de contenido.
Es un tema que me interesa implementar en mi negocio. Gracias por enseñarme las claves!!