Creating Effective Newsletters from Scratch
A course by Charo MarcosJournalist
A course by Charo Marcos, Journalist
Learn to craft engaging newsletters for your subscribers, from creating the content and design to tracking your results
In a world of shallow internet interactions, newsletters have emerged as one of the most effective tools for communication, as they enable you to establish a direct connection with subscribers and speak to them on a more personal level. Not just any newsletter will do, though: the key is to fill it with engaging content. Charo Marcos, founder of Kloshletter and a journalist with experience in the newsrooms of Antena 3, La Razón, El Mundo, and RTVE, teaches you how to create effective newsletters.
In this online course, learn to build an engaging newsletter step by step, from defining the content and design to spreading the word with Mailchimp. Charo shows you how to prepare a launch strategy, acquire new subscribers, and improve your performance by tracking results. Keep your readers coming back for more with a newsletter they can relate to.
What will you learn in this online course?
11 lessons & 19 downloads
What is a newsletter?
3 minutes, 41 seconds
Why write a newsletter?
9 minutes, 17 seconds
How to monetize a newsletter
8 minutes, 32 seconds
Foundations to create community
13 minutes, 53 seconds
Design
9 minutes, 42 seconds
Content Creation
14 minutes, 38 seconds
What's included in this course?
Begin the course by getting to know Charo Marcos. She tells you about her career in journalism, how she found her way into the world of newsletters, and her biggest influences.
First, understand what a newsletter is, why they're effective, and the factors that can determine their content before seeing several different ways to monetize them.
Now it's time to craft your own newsletter. Charo gives you some tips to help you find the right tone, shape your content to your audience, and build a community. Then switch your focus to the design and decide on the font, color scheme, and layout.
Once it's ready, learn how to position your newsletter in the market by developing a launch plan and studying different subscriber acquisition and retention techniques. Finally, set some relevant performance indicators to track how your newsletter is doing.
What is this course's project?
Create a newsletter about a topic of your choice.
Projects by course students
Who is this online course for?
Anyone interested in content creation and distribution, regardless of their area of expertise or professional field.
Requirements and materials
No prior knowledge is needed to take this course, but some experience using Mailchimp will be helpful.
Reviews
- 28 days ago
Es interesante para saber cómo empezar con una newsletter.
- 11 months ago
Tanto el contenido del curso como la presentación son muy completos. Le da un valor agregado el hecho de que lo presenta una persona con un claro caso de éxito. Eso sí, hay que tomar en cuenta que el nivel es para personas que comienzan. Interesará sobre todo quienes deseen llevar a cabo un caso similar al de Charo.
- 1 year ago
Me ha parecido flojo. La mayoría de ideas se recaban leyendo un poco sobre el modelo de newsletter del que habla Charo Marcos. Compré el curso para saber más de su experiencia en la creacion de su newsletter, pero apenas dice nada, por no decir nada. No lo volvería a comprar.
- 1 year ago
Es un muy buen curso, me ayudó a comprender la importancia del trabajo que hay detrás de cada newsletter, su creación y redacción y me dio visión para asesorar a mi equipo de trabajo.
- 1 year ago
Me pareció excelente y muy inspirador. Contenido de alto valor para creadores de contenido.
She later moved on to do consulting work at the creative agency Prodigioso Volcán, helping different newspapers with their digital transformation. In 2017, she founded Kloshletter, the first general information newsletter edited in Spain, and has built a community around it with thousands of subscribers.
Content
- U1
Introduction
- About Me
- Influences
- U2
Before starting
- What is a newsletter?
- Why write a newsletter?
- How to monetize a newsletter
- U3
Let's do it
- Foundations to create community
- Design
- Content Creation
- U4
How do we get them to read us?
- Launch strategy
- Acquisition and retention techniques
- Statistics
- FP
Final project
- Creating Effective Newsletters from Scratch
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create, design, distribute, and monetize effective newsletters; build subscriber communities; analyze key metrics; and apply strategies for segmentation, personalization, and loyalty to support independent information projects.
This is an intermediate-level course, perfect for those with basic knowledge of digital communication or email marketing who want to deepen their skills in developing and managing professional newsletters.
You’ll need basic email and digital writing skills, plus access to email marketing tools. No advanced programming or journalism experience is required.
The course teaches you how to monetize newsletters through sponsorships, advertising, crowdfunding, related products, and strategies to convert subscribers into paying customers, clearly distinguishing editorial content from sponsored material.
You’ll learn to develop an authentic editorial voice, use the inverted pyramid structure, personalize subject lines and messages, write welcome and farewell emails, and employ irony and positive writing to attract and keep subscribers.
The course covers strategies like personalized subject lines, audience segmentation, A/B testing, analyzing reading habits, and optimizing send times and frequency to improve open and click rates.
Platforms like Substack and other email marketing tools are explored to help you design, automate, and analyze newsletters, making segmentation and personalization easier.