Creating Effective Newsletters from Scratch
Content Creation
A course by Charo Marcos , Journalist
About the video: Content Creation
Overview
“This is the most practical part of this course. In this lesson I will teach you to apply some tricks so that the information that you are going to create in your newsletter works with the objectives that you have established.”
In this video lesson Charo Marcos addresses the topic: Content Creation, which is part of the Domestika online course: Creating Effective Newsletters from Scratch. Learn to craft engaging newsletters for your subscribers, from creating the content and design to tracking your results.
Partial transcription of the video
“Content Creation Let's go with the fundamental part of this course. we have everything ready to start creating the content of our newsletter. I'm going to give you three tips when you prepare your content. First of all, always write positive. No matter what you say, however negative it may be, try to always write positive so that when you open the newsletter your subscriber wants to continue reading. For that you have an invaluable resource which is the power of irony and quotation marks. Use it. Well used, it is an invaluable resource. Third, pull the pyramid upside down. If you remember, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Effective Newsletters from Scratch
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing
Charo Marcos
A course by Charo Marcos
Journalist Charo Marcos has built her professional career in some of the most distinguished newsrooms in Spain, such as Antena 3, La Razón, El Mundo, and RTVE, where she directed the digital news bulletin, as well as the Laboratorio de Innovación Audiovisual.
She later moved on to do consulting work at the creative agency Prodigioso Volcán, helping different newspapers with their digital transformation. In 2017, she founded Kloshletter, the first general information newsletter edited in Spain, and has built a community around it with thousands of subscribers.
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- 1,673 students
- 11 lessons (1h 37m)
- 19 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
