Creating Effective Newsletters from Scratch
Foundations to create community
A course by Charo Marcos , Journalist
About the video: Foundations to create community
Overview
“In this lesson I will tell you how we are going to shape the content to build the community on which we will later grow our newsletter.”
In this video lesson Charo Marcos addresses the topic: Foundations to create community, which is part of the Domestika online course: Creating Effective Newsletters from Scratch. Learn to craft engaging newsletters for your subscribers, from creating the content and design to tracking your results.
Partial transcription of the video
“Foundations to create community In this lesson we are going to see how we set the general bases on which we are going to settle all our newsletter, which is what we will build our community on. First of all, a tip: bet on the content to generate interest. Once you are clear about what you are going to dedicate your newsletter to, Keep in mind that content is essential. No matter how much strategy you have for launching and distribution, no matter how good your business plan is, if you don't have content your newsletter will be born dead. So I'm going to give you some tricks on how to manage...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Effective Newsletters from Scratch
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing
Charo Marcos
A course by Charo Marcos
Journalist Charo Marcos has built her professional career in some of the most distinguished newsrooms in Spain, such as Antena 3, La Razón, El Mundo, and RTVE, where she directed the digital news bulletin, as well as the Laboratorio de Innovación Audiovisual.
She later moved on to do consulting work at the creative agency Prodigioso Volcán, helping different newspapers with their digital transformation. In 2017, she founded Kloshletter, the first general information newsletter edited in Spain, and has built a community around it with thousands of subscribers.
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- 1,673 students
- 11 lessons (1h 37m)
- 19 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
