Creating Effective Newsletters from Scratch
What is a newsletter?
A course by Charo Marcos , Journalist
About the video: What is a newsletter?
Overview
“Newsletters have become a very powerful tool for creating and distributing content because they allow a very close relationship to be established with subscribers. In this lesson I will give you a brief introduction about them.”
In this video lesson Charo Marcos addresses the topic: What is a newsletter?, which is part of the Domestika online course: Creating Effective Newsletters from Scratch. Learn to craft engaging newsletters for your subscribers, from creating the content and design to tracking your results.
Partial transcription of the video
“What is a newsletter? In this lesson we are going to define what a newsletter is. Let's explain exactly what we mean when we talk about a newsletter and we will unravel the keys to why it has become an essential tool for content creation and distribution. Throughout this course, when we talk about newsletter we will not be referring to that continuous bombardment that we have in the email inbox, with promotions, offers and the last bargain to buy. Newsletters are an epistolary genre in itself that has been developed through email with email tools and email marketing techniques and that have...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Effective Newsletters from Scratch
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing
Charo Marcos
A course by Charo Marcos
Journalist Charo Marcos has built her professional career in some of the most distinguished newsrooms in Spain, such as Antena 3, La Razón, El Mundo, and RTVE, where she directed the digital news bulletin, as well as the Laboratorio de Innovación Audiovisual.
She later moved on to do consulting work at the creative agency Prodigioso Volcán, helping different newspapers with their digital transformation. In 2017, she founded Kloshletter, the first general information newsletter edited in Spain, and has built a community around it with thousands of subscribers.
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- 1,676 students
- 11 lessons (1h 37m)
- 19 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
