Creating Effective Newsletters from Scratch
Influences
A course by Charo Marcos , Journalist
About the video: Influences
Overview
“The newsletter that I write daily is inspired by the American newsletters that I have learned over the years. In this lesson I will tell you about some of them.”
In this video lesson Charo Marcos addresses the topic: Influences, which is part of the Domestika online course: Creating Effective Newsletters from Scratch. Learn to craft engaging newsletters for your subscribers, from creating the content and design to tracking your results.
Partial transcription of the video
“influences My relationship with newsletters started almost by chance and I can't live without them. In this lesson I am going to talk about the ones that have influenced me the most. My landing in the world of newsletters came from the hand of the Anglo-Saxon media to which I was subscribed and that hooked me because they helped inform me when, after spending a lot of time in media newsrooms, my work began to be another. Out of curiosity I began to investigate the world of newsletters and doing a job for a client when I worked in a communication agency I discovered newsletters that were con...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Effective Newsletters from Scratch
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing
Charo Marcos
A course by Charo Marcos
Journalist Charo Marcos has built her professional career in some of the most distinguished newsrooms in Spain, such as Antena 3, La Razón, El Mundo, and RTVE, where she directed the digital news bulletin, as well as the Laboratorio de Innovación Audiovisual.
She later moved on to do consulting work at the creative agency Prodigioso Volcán, helping different newspapers with their digital transformation. In 2017, she founded Kloshletter, the first general information newsletter edited in Spain, and has built a community around it with thousands of subscribers.
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- 1,675 students
- 11 lessons (1h 37m)
- 19 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
