Creating Effective Newsletters from Scratch
Why write a newsletter?
A course by Charo Marcos , Journalist
About the video: Why write a newsletter?
Overview
“Before getting to work, it is necessary to be clear about what we are going to use the newsletter for. In this lesson I will teach you how to analyze whether it makes sense to launch it or not and what the user will get with the shipments.”
In this video lesson Charo Marcos addresses the topic: Why write a newsletter?, which is part of the Domestika online course: Creating Effective Newsletters from Scratch. Learn to craft engaging newsletters for your subscribers, from creating the content and design to tracking your results.
Partial transcription of the video
“Why write a newsletter? In this lesson, and before we get to work, it is necessary to know what we are going to do with the newsletter, what are we going to use it for, if it makes sense to do it or not, and, above all, if the answer is positive, what are we going to offer our subscribers. Newsletters are in danger to become the next internet boom. After blogs, now everyone wants a newsletter. What we are going to do is think carefully about what we want to do with it and if it makes sense to launch it before we get down to work. Throughout this course we will work on a newsletter project a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Effective Newsletters from Scratch
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing
Charo Marcos
A course by Charo Marcos
Journalist Charo Marcos has built her professional career in some of the most distinguished newsrooms in Spain, such as Antena 3, La Razón, El Mundo, and RTVE, where she directed the digital news bulletin, as well as the Laboratorio de Innovación Audiovisual.
She later moved on to do consulting work at the creative agency Prodigioso Volcán, helping different newspapers with their digital transformation. In 2017, she founded Kloshletter, the first general information newsletter edited in Spain, and has built a community around it with thousands of subscribers.
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- 1,719 students
- 11 lessons (1h 37m)
- 19 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
