Creating Effective Newsletters from Scratch
Design
A course by Charo Marcos , Journalist
About the video: Design
Overview
“The design is essential for the newsletter to breathe the tone that we want to give it through the text. In this lesson I will explain how to do it.”
In this video lesson Charo Marcos addresses the topic: Design, which is part of the Domestika online course: Creating Effective Newsletters from Scratch. Learn to craft engaging newsletters for your subscribers, from creating the content and design to tracking your results.
Partial transcription of the video
“Design In this lesson we will talk about design, essential for the newsletter to breathe the tone we have chosen for her and that later we will reinforce with the content and with the text. Whether you are going to start designing by yourself as if you were helped by a designer, It is important that you take into account some issues. First of all, the eye moves over the newsletter just like you do on a computer screen, f-shaped It is important that you use an inverted pyramid structure to place the items. First of all, it draws the user's attention. you have a few seconds to keep your subsc...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Effective Newsletters from Scratch
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing
Charo Marcos
A course by Charo Marcos
Journalist Charo Marcos has built her professional career in some of the most distinguished newsrooms in Spain, such as Antena 3, La Razón, El Mundo, and RTVE, where she directed the digital news bulletin, as well as the Laboratorio de Innovación Audiovisual.
She later moved on to do consulting work at the creative agency Prodigioso Volcán, helping different newspapers with their digital transformation. In 2017, she founded Kloshletter, the first general information newsletter edited in Spain, and has built a community around it with thousands of subscribers.
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- 1,673 students
- 11 lessons (1h 37m)
- 19 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
