Creating Effective Newsletters from Scratch
How to monetize a newsletter
A course by Charo Marcos , Journalist
About the video: How to monetize a newsletter
Overview
“The idea of what we want to achieve with our newsletter is directly linked to the business model that we want to develop in case the objective is to monetize the newsletter. Now I want to explain several ways to do it.”
In this video lesson Charo Marcos addresses the topic: How to monetize a newsletter, which is part of the Domestika online course: Creating Effective Newsletters from Scratch. Learn to craft engaging newsletters for your subscribers, from creating the content and design to tracking your results.
Partial transcription of the video
“How to monetize a newsletter In this lesson we will see different formulas to monetize a newsletter, and we will see it through various examples. First of all: let your imagination fly because in the newsletters almost everything fits. But a piece of advice: never mislead your subscribers. If your goal is to sell advertising, make it clear from the start. Advertising is precisely one of the most used tools when monetizing a newsletter. This example we see on the screen It is a newsletter that lives precisely from that, of advertising. This newsletter has made your business model its hallmar...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Effective Newsletters from Scratch
-
Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing
Charo Marcos
A course by Charo Marcos
Journalist Charo Marcos has built her professional career in some of the most distinguished newsrooms in Spain, such as Antena 3, La Razón, El Mundo, and RTVE, where she directed the digital news bulletin, as well as the Laboratorio de Innovación Audiovisual.
She later moved on to do consulting work at the creative agency Prodigioso Volcán, helping different newspapers with their digital transformation. In 2017, she founded Kloshletter, the first general information newsletter edited in Spain, and has built a community around it with thousands of subscribers.
- 100% positive reviews (52)
- 1,673 students
- 11 lessons (1h 37m)
- 19 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
