Creating Effective Newsletters from Scratch

Creating Effective Newsletters from Scratch

“Thank you very much for joining me in this course. I hope that it has been helpful to you and that it is useful when starting your newsletter or improving the one you already have. I think it is important that, in the event that you start from scratch, you prepare a newsletter that has nothing to do with the one we have prepared in the course. You will find yourself with different challenges and obstacles, but the solutions that we have been seeing in the course will surely help you. Before we say goodbye, let's review the key phases of the project. I would like you to briefly explain what you have done in each one and accompany the explanation with one or more images. Objective Think about what objective you are looking for with your newsletter and what you are going to offer your subscribers. During the course I have worked on my newsletter called Klosh Letter, a project in which I write about books and literature.

Business model, design and content Define your business model because it will be decisive in setting your goals. It also focuses on the design and content development of the newsletter. Tone Choose the tone that best suits you and that best suits what you are going to tell. Remember, express the language! Positioning and launch Position your newsletter in the market with a good launch strategy and using acquisition and retention techniques. Statistics Use statistics to measure the success of your project as I taught you in Unit 4. Now share your final project with the community by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. I am looking forward to seeing your project and giving you feedback. Although I ask for your patience, I will try to access the forum as much as I can and what my professional projects allow me. I would also love for you to share your experiences in the forum, comment on your work and that of the other classmates on the course. The exchange will enrich us all. See you on the forum!”

Partial transcription of the video

“Final project In this video we are going to talk about the final project. In my case I chose to create a newsletter around books and literature, which is one of my great passions. I advise you to choose a content that suits you for your final project or that has to do with your sector or with your area of interest. Before you start writing, choose the tone with which you will address your subscribers. Try to make it a natural tone, that distills your personality or that of your brand. Write each email as if it were for a single person because that personalization will make your subscribers ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creating Effective Newsletters from Scratch

• Level: Beginner
• 100% positive reviews (52)
• 1673 students
• 4 units
• 11 lessons (1h 37m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing