Brand Innovation: Develop Creative Strategies
Strategic Research
A course by Leticia Alameda , Strategic Designer
About the video: Strategic Research
Overview
“Now we will see how to put into practice some trend research, futures design and scenario planning tools. To teach you this, I will work on a project of my own with a real client.”
In this video lesson Leticia Alameda addresses the topic: Strategic Research, which is part of the Domestika online course: Brand Innovation: Develop Creative Strategies. Learn strategic design techniques to build relevant brands and experiences using future trends as a guide.
Partial transcription of the video
“strategic research In this lesson we will learn how to scan the horizon, but first I will show you the work process that you will follow throughout the course. It is a very simple six-step process. The first step is "scan the future". It's basically scanning the horizon. The second is to explore the problem, "explore the problem". It means investigating your problem to understand it. The third step is to connect the dots. In what you have explored and learned you look for patterns, you understand, you start to close a little. Once you've connected the dots, the next step is step four, where...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation: Develop Creative Strategies
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Category
Marketing & Business -
Areas
Brand Strategy, Creative Consulting, Creativity, Design, Design Management, Information Design, Marketing
Leticia Alameda
A course by Leticia Alameda
Leticia Alameda has more than 20 years of experience as a brand and design strategist in the United States, Latin America, and Europe. Over the course of her career, she's worked in creative consultancies and agencies and has spearheaded projects and teams for clients such as the United States Government, IKEA, and BBVA. She is the founder of The Streetegist, an innovation lab that researches and designs unique strategies and experiences, and currently works as a service design lead at Designit.
She regularly collaborates with local and international brands on projects revolving around business transformation, strategic design for digital products and services, sustainability, social innovation, and post-digital brand building. When she's not consulting, Leticia shares her knowledge by training and teaching others at different universities and schools, including EAE Business School and EDIX.
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- 801 students
- 11 lessons (2h 14m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
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