Brand Innovation: Develop Creative Strategies
Discovering opportunities
A course by Leticia Alameda , Strategic Designer
About the video: Discovering opportunities
Overview
“To discover and design opportunities, we will see how to find patterns, connecting the dots of our investigation. We will formulate these opportunities through the definition of questions such as: "How could we..."”
In this video lesson Leticia Alameda addresses the topic: Discovering opportunities, which is part of the Domestika online course: Brand Innovation: Develop Creative Strategies. Learn strategic design techniques to build relevant brands and experiences using future trends as a guide.
Partial transcription of the video
“discover opportunities In this lesson we will see how to connect the dots to discover opportunities and define them. Connect the dots Once you went out to talk to your users, it is important to know how you will download all that information. Normally, for each interview, a form is filled out. in which you already organize all the information obtained. Here is an example of a typical file for any investigation. First of all, we have the necessities left. At the bottom left we would put the pains or pains. At the top right we will have key information about the user: your name, surnames, wha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation: Develop Creative Strategies
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Category
Marketing & Business -
Areas
Brand Strategy, Creative Consulting, Creativity, Design, Design Management, Information Design, Marketing
Leticia Alameda
A course by Leticia Alameda
Leticia Alameda has more than 20 years of experience as a brand and design strategist in the United States, Latin America, and Europe. Over the course of her career, she's worked in creative consultancies and agencies and has spearheaded projects and teams for clients such as the United States Government, IKEA, and BBVA. She is the founder of The Streetegist, an innovation lab that researches and designs unique strategies and experiences, and currently works as a service design lead at Designit.
She regularly collaborates with local and international brands on projects revolving around business transformation, strategic design for digital products and services, sustainability, social innovation, and post-digital brand building. When she's not consulting, Leticia shares her knowledge by training and teaching others at different universities and schools, including EAE Business School and EDIX.
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- 774 students
- 11 lessons (2h 14m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
