Brand Innovation: Develop Creative Strategies
A Value Proposition
A course by Leticia Alameda , Strategic Designer
About the video: A Value Proposition
Overview
“In this new phase, we must find solutions to our problem. To do this, we will see how to generate ideas through some simple techniques that I will teach you. I will also show you how to select the most suitable idea and shape it through the value proposition strategy of the Canvas model.”
In this video lesson Leticia Alameda addresses the topic: A Value Proposition, which is part of the Domestika online course: Brand Innovation: Develop Creative Strategies. Learn strategic design techniques to build relevant brands and experiences using future trends as a guide.
Partial transcription of the video
“A value proposition Now we begin the phase of ideation or co-creation. In this phase we begin to look for solutions to our problem. Quantity is sought over quality. In this sense, there are different techniques to do it. In Additional resources you can access them. Today we will see a very simple, but very effective. It's called What if?, which in Spanish means What if? What if? We come from having selected our job opportunity. How could we resolve access to credit and the management of collections and payments? That is the question we have to solve. When you work on your project, if you ca...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation: Develop Creative Strategies
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Category
Marketing & Business -
Areas
Brand Strategy, Creative Consulting, Creativity, Design, Design Management, Information Design, Marketing
Leticia Alameda
A course by Leticia Alameda
Leticia Alameda has more than 20 years of experience as a brand and design strategist in the United States, Latin America, and Europe. Over the course of her career, she's worked in creative consultancies and agencies and has spearheaded projects and teams for clients such as the United States Government, IKEA, and BBVA. She is the founder of The Streetegist, an innovation lab that researches and designs unique strategies and experiences, and currently works as a service design lead at Designit.
She regularly collaborates with local and international brands on projects revolving around business transformation, strategic design for digital products and services, sustainability, social innovation, and post-digital brand building. When she's not consulting, Leticia shares her knowledge by training and teaching others at different universities and schools, including EAE Business School and EDIX.
- 100% positive reviews (29)
- 773 students
- 11 lessons (2h 14m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
