Brand Innovation: Develop Creative Strategies
Scenario Planning and Backcasting
A course by Leticia Alameda , Strategic Designer
About the video: Scenario Planning and Backcasting
Overview
“Are you one of those who always think about the future? This stage is for you. Next, I'll show you how to anticipate possible future scenarios. Then, we will select a desirable future that can influence the present towards the construction of the concrete vision that we want to reach.”
In this video lesson Leticia Alameda addresses the topic: Scenario Planning and Backcasting, which is part of the Domestika online course: Brand Innovation: Develop Creative Strategies. Learn strategic design techniques to build relevant brands and experiences using future trends as a guide.
Partial transcription of the video
“Scenario planning and backcasting In this lesson you will learn how to identify possible future scenarios, build them, define them, select the desirable one for you and use this scenario as inspiration for a desirable future vision. In that sense we will work with backcasting to know what we need to do to achieve that desirable future. By filling in the futures wheel, possible scenarios are identified. You will have filled yours and you will work to identify those possible scenarios and define them. In our agricultural sector project we identified four of them. The first is an overexploited...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation: Develop Creative Strategies
-
Category
Marketing & Business -
Areas
Brand Strategy, Creative Consulting, Creativity, Design, Design Management, Information Design, Marketing
Leticia Alameda
A course by Leticia Alameda
Leticia Alameda has more than 20 years of experience as a brand and design strategist in the United States, Latin America, and Europe. Over the course of her career, she's worked in creative consultancies and agencies and has spearheaded projects and teams for clients such as the United States Government, IKEA, and BBVA. She is the founder of The Streetegist, an innovation lab that researches and designs unique strategies and experiences, and currently works as a service design lead at Designit.
She regularly collaborates with local and international brands on projects revolving around business transformation, strategic design for digital products and services, sustainability, social innovation, and post-digital brand building. When she's not consulting, Leticia shares her knowledge by training and teaching others at different universities and schools, including EAE Business School and EDIX.
- 100% positive reviews (29)
- 773 students
- 11 lessons (2h 14m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
