Brand Innovation: Develop Creative Strategies
Theory and Models
A course by Leticia Alameda , Strategic Designer
About the video: Theory and Models
Overview
“In this lesson, I will give you a brief theoretical introduction to the current rate of change context. Why does the notion of planning take on a new meaning? We will see this together and, in addition, I will share keys to anticipate possible alternative futures and some reference models.”
In this video lesson Leticia Alameda addresses the topic: Theory and Models, which is part of the Domestika online course: Brand Innovation: Develop Creative Strategies. Learn strategic design techniques to build relevant brands and experiences using future trends as a guide.
Partial transcription of the video
“Theory and models In this course you will learn to do meaningful innovation, which means innovation that has a meaning, that has a purpose. You will learn to design products, services, experiences that make a difference. In this lesson you will learn the theory and frameworks behind the tools we will use throughout the course. You will learn to use tools that look to the future, who know how to read the signs of today and anticipate tomorrow so that the ideas you carry out have a meaning and, above all, a social impact. You will find out that there is no single future, but several possible ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation: Develop Creative Strategies
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Category
Marketing & Business -
Areas
Brand Strategy, Creative Consulting, Creativity, Design, Design Management, Information Design, Marketing
Leticia Alameda
A course by Leticia Alameda
Leticia Alameda has more than 20 years of experience as a brand and design strategist in the United States, Latin America, and Europe. Over the course of her career, she's worked in creative consultancies and agencies and has spearheaded projects and teams for clients such as the United States Government, IKEA, and BBVA. She is the founder of The Streetegist, an innovation lab that researches and designs unique strategies and experiences, and currently works as a service design lead at Designit.
She regularly collaborates with local and international brands on projects revolving around business transformation, strategic design for digital products and services, sustainability, social innovation, and post-digital brand building. When she's not consulting, Leticia shares her knowledge by training and teaching others at different universities and schools, including EAE Business School and EDIX.
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- 773 students
- 11 lessons (2h 14m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
