Brand Innovation: Develop Creative Strategies
Services and Experiences of Value
A course by Leticia Alameda , Strategic Designer
About the video: Services and Experiences of Value
Overview
“Finally in this unit, I will explain how to translate the proposal that we have designed in the previous lesson into a service or experience of tangible value. For my project, this will lead to the creation of a digital platform for buying and selling supplies.”
In this video lesson Leticia Alameda addresses the topic: Services and Experiences of Value, which is part of the Domestika online course: Brand Innovation: Develop Creative Strategies. Learn strategic design techniques to build relevant brands and experiences using future trends as a guide.
Partial transcription of the video
“Value services and experiences In this lesson I am going to show you how to translate the value proposition to a concrete and tangible experience. First we will always think from the perspective of the person who will use that experience, who will interact with you. In that sense we will end up making a map of everything that lives in each interaction in that experience. Journey In the context of our project, we will end up designing a digital platform for the purchase and sale of supplies, but now we will go one step further back. We will think about the experience that the farmer will liv...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation: Develop Creative Strategies
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Category
Marketing & Business -
Areas
Brand Strategy, Creative Consulting, Creativity, Design, Design Management, Information Design, Marketing
Leticia Alameda
A course by Leticia Alameda
Leticia Alameda has more than 20 years of experience as a brand and design strategist in the United States, Latin America, and Europe. Over the course of her career, she's worked in creative consultancies and agencies and has spearheaded projects and teams for clients such as the United States Government, IKEA, and BBVA. She is the founder of The Streetegist, an innovation lab that researches and designs unique strategies and experiences, and currently works as a service design lead at Designit.
She regularly collaborates with local and international brands on projects revolving around business transformation, strategic design for digital products and services, sustainability, social innovation, and post-digital brand building. When she's not consulting, Leticia shares her knowledge by training and teaching others at different universities and schools, including EAE Business School and EDIX.
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- 773 students
- 11 lessons (2h 14m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
