Brand Innovation: Develop Creative Strategies
About Me
A course by Leticia Alameda , Strategic Designer
About the video: About Me
Overview
“Here you will see a brief overview of my professional and personal career: moments that marked me and that explain my decision to found The Streetegist.”
In this video lesson Leticia Alameda addresses the topic: About Me, which is part of the Domestika online course: Brand Innovation: Develop Creative Strategies. Learn strategic design techniques to build relevant brands and experiences using future trends as a guide.
Partial transcription of the video
“Presentation Hello, my name is Leticia Alameda and I am an "innovation strategist" or what is also called strategic designer. I studied in Madrid, at the Complutense, Information and Communication, but soon after doing internships in several agencies, I went to live in New York, the city of my dreams. I did everything there. I was working as a bartender, teaching Spanish, looking for life, until I got the first job opportunity where I discovered the strategy. What started out as a two-year fling ended up being eight years in new york working for big multinationals on Madison Avenue. For me,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation: Develop Creative Strategies
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Category
Marketing & Business -
Areas
Brand Strategy, Creative Consulting, Creativity, Design, Design Management, Information Design, Marketing
Leticia Alameda
A course by Leticia Alameda
Leticia Alameda has more than 20 years of experience as a brand and design strategist in the United States, Latin America, and Europe. Over the course of her career, she's worked in creative consultancies and agencies and has spearheaded projects and teams for clients such as the United States Government, IKEA, and BBVA. She is the founder of The Streetegist, an innovation lab that researches and designs unique strategies and experiences, and currently works as a service design lead at Designit.
She regularly collaborates with local and international brands on projects revolving around business transformation, strategic design for digital products and services, sustainability, social innovation, and post-digital brand building. When she's not consulting, Leticia shares her knowledge by training and teaching others at different universities and schools, including EAE Business School and EDIX.
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- 773 students
- 11 lessons (2h 14m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
