Brand Innovation: Develop Creative Strategies
Influences
A course by Leticia Alameda , Strategic Designer
About the video: Influences
Overview
“What surrounds us and what we like defines and changes our way of thinking. So that you better understand my career, I will tell you about the trips, the people, the events that marked my way of seeing the world and the decisions that I have been making over the years.”
In this video lesson Leticia Alameda addresses the topic: Influences, which is part of the Domestika online course: Brand Innovation: Develop Creative Strategies. Learn strategic design techniques to build relevant brands and experiences using future trends as a guide.
Partial transcription of the video
“influences In this lesson I will tell you a little about my influences, where do I get inspiration to work, where do I look for references and what things help me in my day to day to carry out my projects. I started my career as a planner in advertising agencies and multinationals. The planner's job was to understand people, their motivations and their cultures. In that sense travel, get out of my comfort zone, go to New York and travel to countries where I had never been with cultures very different from mine gave me a very global perspective and helped me feel comfortable in any setting. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation: Develop Creative Strategies
-
Category
Marketing & Business -
Areas
Brand Strategy, Creative Consulting, Creativity, Design, Design Management, Information Design, Marketing
Leticia Alameda
A course by Leticia Alameda
Leticia Alameda has more than 20 years of experience as a brand and design strategist in the United States, Latin America, and Europe. Over the course of her career, she's worked in creative consultancies and agencies and has spearheaded projects and teams for clients such as the United States Government, IKEA, and BBVA. She is the founder of The Streetegist, an innovation lab that researches and designs unique strategies and experiences, and currently works as a service design lead at Designit.
She regularly collaborates with local and international brands on projects revolving around business transformation, strategic design for digital products and services, sustainability, social innovation, and post-digital brand building. When she's not consulting, Leticia shares her knowledge by training and teaching others at different universities and schools, including EAE Business School and EDIX.
- 100% positive reviews (29)
- 774 students
- 11 lessons (2h 14m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
