Brand Innovation: Develop Creative Strategies
Communication and Launch Strategy
A course by Leticia Alameda , Strategic Designer
About the video: Communication and Launch Strategy
Overview
“Finally, we will see the keys to launching a brand focused on the user. Through experiments, I will practice the design of a communication plan based on the case we have been working on.”
In this video lesson Leticia Alameda addresses the topic: Communication and Launch Strategy, which is part of the Domestika online course: Brand Innovation: Develop Creative Strategies. Learn strategic design techniques to build relevant brands and experiences using future trends as a guide.
Partial transcription of the video
“Communication and launch strategy In this lesson we will see how to go to the market once you have already thought about your experience, product and brand, Even if it's just a prototype. When it comes to market These principles are taken into account: prototype, test and learn. When we are thinking about a go-to-market strategy, we have to think about the for whom, the when, in the how and where. In our case, when we talk about for whom, it is a B2B2C model, as we already know. Therefore, we who are a business, the first B, we will be targeting farmers, the second B of business. Finally, w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation: Develop Creative Strategies
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Category
Marketing & Business -
Areas
Brand Strategy, Creative Consulting, Creativity, Design, Design Management, Information Design, Marketing
Leticia Alameda
A course by Leticia Alameda
Leticia Alameda has more than 20 years of experience as a brand and design strategist in the United States, Latin America, and Europe. Over the course of her career, she's worked in creative consultancies and agencies and has spearheaded projects and teams for clients such as the United States Government, IKEA, and BBVA. She is the founder of The Streetegist, an innovation lab that researches and designs unique strategies and experiences, and currently works as a service design lead at Designit.
She regularly collaborates with local and international brands on projects revolving around business transformation, strategic design for digital products and services, sustainability, social innovation, and post-digital brand building. When she's not consulting, Leticia shares her knowledge by training and teaching others at different universities and schools, including EAE Business School and EDIX.
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- 774 students
- 11 lessons (2h 14m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
