Brand Innovation: Develop Creative Strategies
Exploring the Problem
A course by Leticia Alameda , Strategic Designer
About the video: Exploring the Problem
Overview
“The first stage will be to fully understand the problem you are facing. This is a very important element. I will explain to you which key tools to use and how to use them following the development of our case study.”
In this video lesson Leticia Alameda addresses the topic: Exploring the Problem, which is part of the Domestika online course: Brand Innovation: Develop Creative Strategies. Learn strategic design techniques to build relevant brands and experiences using future trends as a guide.
Partial transcription of the video
“exploration of the problem In this lesson we will see how to explore a problem. It is step 2 of your work process. To explore the problem, One of the most common tools used is the challenge map. Let's practice it. challenge map We come from exploring the future of the agricultural sector. Our client, a provider of agricultural products and services, wants us to design a new relationship model with its customers. We have included the challenge in the center of the tool. The map of challenges helps us to identify What are the objectives to be achieved within the framework of this challenge? a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Innovation: Develop Creative Strategies
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Category
Marketing & Business -
Areas
Brand Strategy, Creative Consulting, Creativity, Design, Design Management, Information Design, Marketing
Leticia Alameda
A course by Leticia Alameda
Leticia Alameda has more than 20 years of experience as a brand and design strategist in the United States, Latin America, and Europe. Over the course of her career, she's worked in creative consultancies and agencies and has spearheaded projects and teams for clients such as the United States Government, IKEA, and BBVA. She is the founder of The Streetegist, an innovation lab that researches and designs unique strategies and experiences, and currently works as a service design lead at Designit.
She regularly collaborates with local and international brands on projects revolving around business transformation, strategic design for digital products and services, sustainability, social innovation, and post-digital brand building. When she's not consulting, Leticia shares her knowledge by training and teaching others at different universities and schools, including EAE Business School and EDIX.
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- 773 students
- 11 lessons (2h 14m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
