Brand Storytelling: Building Relationships with Consumers
Stalk without Shame
A course by LaValentina , Design Studio and Consultancy
About the video: Stalk without Shame
Overview
“In this lesson, I'll talk about the parameters of research and inspiration that will serve as the foundation for creating a strong story.”
In this video lesson LaValentina addresses the topic: Stalk without Shame, which is part of the Domestika online course: Brand Storytelling: Building Relationships with Consumers. Learn to tell stories that bring brands to life and help them connect with their audience through compelling characters.
Partial transcription of the video
“Stalk without shame Wow, and what is this, without shame? In LAVALENTINA we say that stalking is perhaps the most powerful thing we have today. We don't mean it in a negative sense, We mean it precisely in a positive sense. Shameless stalker, go and investigate absolutely everything you can, rummage in social networks, on the internet, in books, in everything that is within your reach. Interview people, ask brand owners, even ask yourselves questions. Many times we have the answers ourselves, But it turns out we're not asking the right questions. How do we start an investigation? The truth ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Building Relationships with Consumers
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Category
Marketing & Business -
Areas
Branding & Identity, Character Design, Marketing, Storytelling
LaValentina
A course by LaValentina
Valentina Giraldo is a designer, artist, entrepreneur, and, since 2015, also the founder of design studio LaValentina. Since launching her business, she's created more than 180 brands across ten countries and collaborated with over 500 companies in varying capacities.
She currently leads a team of 43 people who work to bring expert design to as many companies as possible and change the face of creativity. She considers herself an idea hunter as well as a talent incubator and hopes to one day see Colombia as the global reference for design and creativity thanks to her efforts and those of others like her.
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- 991 students
- 12 lessons (1h 19m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
