Brand Storytelling: Building Relationships with Consumers
Brands That Tell Stories
A course by LaValentina , Design Studio and Consultancy
About the video: Brands That Tell Stories
Overview
“In this lesson, I will explain what the course project consists of and I will talk about how to use storytelling in brands. ”
In this video lesson LaValentina addresses the topic: Brands That Tell Stories, which is part of the Domestika online course: Brand Storytelling: Building Relationships with Consumers. Learn to tell stories that bring brands to life and help them connect with their audience through compelling characters.
Partial transcription of the video
“Brands that tell stories In this course we will develop as a final project the story of a powerful brand. We will start with all the research, conceptualization and in the end the creation of a story that will make us create a brand that is difficult to forget. I insist, brands are much more than a logo. Brands are a story. Brands are everything that surrounds that logo, which in the end is how to identify brands. But at the end of the day what matters and what makes them powerful It's the whole story they tell, how they tell it, how that story permeates every touchpoint of the brand with i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Building Relationships with Consumers
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Category
Marketing & Business -
Areas
Branding & Identity, Character Design, Marketing, Storytelling
LaValentina
A course by LaValentina
Valentina Giraldo is a designer, artist, entrepreneur, and, since 2015, also the founder of design studio LaValentina. Since launching her business, she's created more than 180 brands across ten countries and collaborated with over 500 companies in varying capacities.
She currently leads a team of 43 people who work to bring expert design to as many companies as possible and change the face of creativity. She considers herself an idea hunter as well as a talent incubator and hopes to one day see Colombia as the global reference for design and creativity thanks to her efforts and those of others like her.
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- 991 students
- 12 lessons (1h 19m)
- 13 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
