Brand Storytelling: Building Relationships with Consumers
The Title of the Story
A course by LaValentina , Design Studio and Consultancy
About the video: The Title of the Story
Overview
“Here we will see the importance of language in building a brand. We will start from the coherence of his story and his character to be able to create a name and two taglines.”
In this video lesson LaValentina addresses the topic: The Title of the Story, which is part of the Domestika online course: Brand Storytelling: Building Relationships with Consumers. Learn to tell stories that bring brands to life and help them connect with their audience through compelling characters.
Partial transcription of the video
“The title of the story It's time we talk about the brand name. let's pause here so that we remember the importance of language within each of the brands. Not only of the brands, but of the stories. The language of a brand has to be designed, it is not a random thing. What are their names? How do they talk? Pretend your brand was a person. Once again, his character. How would you speak? Tutea? you? Is it a cool brand? Is it a serious brand? What does it say? How do you say it? They will develop the name of the character, which in this case will be your brand name and each of the taglines. I ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Building Relationships with Consumers
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Category
Marketing & Business -
Areas
Branding & Identity, Character Design, Marketing, Storytelling
LaValentina
A course by LaValentina
Valentina Giraldo is a designer, artist, entrepreneur, and, since 2015, also the founder of design studio LaValentina. Since launching her business, she's created more than 180 brands across ten countries and collaborated with over 500 companies in varying capacities.
She currently leads a team of 43 people who work to bring expert design to as many companies as possible and change the face of creativity. She considers herself an idea hunter as well as a talent incubator and hopes to one day see Colombia as the global reference for design and creativity thanks to her efforts and those of others like her.
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- 991 students
- 12 lessons (1h 19m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
