Brand Storytelling: Building Relationships with Consumers

Brand Storytelling: Building Relationships with Consumers

“We have reached the end of the course and I want to thank you again for joining. I hope that everything I have transmitted to you has inspired you. Before saying goodbye, I want to recapitulate the steps you must follow to carry out your project, which I hope will be the first of many more: Create your brand order from the form I designed for you. In my case, I have filled in the form with the data of the beer brand that I have created for this course.

Investigate, read, browse about the chosen starting point. Record all the information, relate it to draw the conclusions with which you will start to create a story. Create and write a universe, a context where your brand will exist, develop the character, its characteristics and the story that led it to build the brand. Generate a story for your brand: how is it going to speak, how is it going to tell the story. Connect this language with the graphic universe of the brand and the points where it will exist. Finally, tell the story in 2 minutes! It can be a short paragraph, a video, a voice memo, or a short speech. Share the process phases and the final result of your project in the forum by clicking on "Create your project". I will stop by from time to time to see your progress, although I ask for your patience because I also have to attend to my professional assignments. I also encourage you to comment on the other works of the community. Remember that without teamwork, we are nothing! See you on the forum! ”

Partial transcription of the video

“Final project If you've come this far, it's because you already have an incredible brand. It is clear that the process is not linear and you already saw that. We all know that creativity is not a science, or rather it is a science but a little chaotic. This process of creating characters, brands and stories it doesn't necessarily have good and bad outs. You just have different decisions. It's up to you to be completely consistent with what you want, you like and your client wants. Trust your process. I think sometimes it's hard and believe me that even I suffer from impostor syndrome all ti...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Storytelling: Building Relationships with Consumers

• Level: Beginner
• 100% positive reviews (35)
• 991 students
• 4 units
• 12 lessons (1h 19m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Branding & Identity, Character Design, Marketing, Storytelling