Brand Storytelling: Building Relationships with Consumers
Build a Narrative
A course by LaValentina , Design Studio and Consultancy
About the video: Build a Narrative
Overview
“This lesson will teach you how to build a narrative based on the research you have previously developed.”
In this video lesson LaValentina addresses the topic: Build a Narrative, which is part of the Domestika online course: Brand Storytelling: Building Relationships with Consumers. Learn to tell stories that bring brands to life and help them connect with their audience through compelling characters.
Partial transcription of the video
“build a narrative After we have our investigation ready, we started to identify those "highlights", those things that are most important in all research. Once again, it is very important to cover a quantity of information and then start choosing the most important things. In my case, I chose the spaces, the characters, the objects, stories, actions, references, customs and myths that perhaps they will begin to lead us to the concrete history of my brand. Here I am going to start telling you what they were. In Spaces we begin to imagine what those spaces are where there could be an interesti...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Building Relationships with Consumers
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Category
Marketing & Business -
Areas
Branding & Identity, Character Design, Marketing, Storytelling
LaValentina
A course by LaValentina
Valentina Giraldo is a designer, artist, entrepreneur, and, since 2015, also the founder of design studio LaValentina. Since launching her business, she's created more than 180 brands across ten countries and collaborated with over 500 companies in varying capacities.
She currently leads a team of 43 people who work to bring expert design to as many companies as possible and change the face of creativity. She considers herself an idea hunter as well as a talent incubator and hopes to one day see Colombia as the global reference for design and creativity thanks to her efforts and those of others like her.
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- 991 students
- 12 lessons (1h 19m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
