Brand Storytelling: Building Relationships with Consumers
From Character to Brand
A course by LaValentina , Design Studio and Consultancy
About the video: From Character to Brand
Overview
“Now it's time to develop the character of your story. To do this, I will teach you to define the main characteristics of the character, so that later you can write a description and see what connects that character with your brand.”
In this video lesson LaValentina addresses the topic: From Character to Brand, which is part of the Domestika online course: Brand Storytelling: Building Relationships with Consumers. Learn to tell stories that bring brands to life and help them connect with their audience through compelling characters.
Partial transcription of the video
“From character to brand Our character, like in a movie, will give the central axis to our history. In this lesson we are going to understand exactly how is that character going to be, what does he like, what does he not like. After this we will start creating the beginning, middle and end of the story. In the previous lesson we answered the what, who, when, where, why. We defined, from all the research we did, who was going to be that person or that character that stands behind our brand. Now let's go into a bit of detail. What it's like? Not only is he a scientist, he is a mad scientist. W...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Building Relationships with Consumers
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Category
Marketing & Business -
Areas
Branding & Identity, Character Design, Marketing, Storytelling
LaValentina
A course by LaValentina
Valentina Giraldo is a designer, artist, entrepreneur, and, since 2015, also the founder of design studio LaValentina. Since launching her business, she's created more than 180 brands across ten countries and collaborated with over 500 companies in varying capacities.
She currently leads a team of 43 people who work to bring expert design to as many companies as possible and change the face of creativity. She considers herself an idea hunter as well as a talent incubator and hopes to one day see Colombia as the global reference for design and creativity thanks to her efforts and those of others like her.
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- 991 students
- 12 lessons (1h 19m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
