Brand Storytelling: Building Relationships with Consumers
Brand Universe
A course by LaValentina , Design Studio and Consultancy
About the video: Brand Universe
Overview
“Here you will learn to identify the graphic elements that make up a brand and how it can be landed in different ways. ”
In this video lesson LaValentina addresses the topic: Brand Universe, which is part of the Domestika online course: Brand Storytelling: Building Relationships with Consumers. Learn to tell stories that bring brands to life and help them connect with their audience through compelling characters.
Partial transcription of the video
“brand universe In this lesson I will tell you what is a brand universe and why is it important. Brands are not just a name or a logo. Pretend that you know that my name is Valentina. Everyone already knows. But not because they know that my name is Valentina it means they know everything about me. They don't know where I'm from, or where I live, or what I like, nor what are my values, nor my dreams. The marks are similar. just knowing the name does not mean that you know everything about the brand. When creating a brand universe, we are creating absolutely all the things that surround that ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Building Relationships with Consumers
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Category
Marketing & Business -
Areas
Branding & Identity, Character Design, Marketing, Storytelling
LaValentina
A course by LaValentina
Valentina Giraldo is a designer, artist, entrepreneur, and, since 2015, also the founder of design studio LaValentina. Since launching her business, she's created more than 180 brands across ten countries and collaborated with over 500 companies in varying capacities.
She currently leads a team of 43 people who work to bring expert design to as many companies as possible and change the face of creativity. She considers herself an idea hunter as well as a talent incubator and hopes to one day see Colombia as the global reference for design and creativity thanks to her efforts and those of others like her.
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- 1,014 students
- 12 lessons (1h 19m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
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