Brand Storytelling: Building Relationships with Consumers
Influences
A course by LaValentina , Design Studio and Consultancy
About the video: Influences
Overview
“Here I am going to show you the references and influences that inspire me in my work of building brands that tell stories. In my case, inspiration comes from various fields, from reading to music, although I also learn a lot from the people around me.”
In this video lesson LaValentina addresses the topic: Influences, which is part of the Domestika online course: Brand Storytelling: Building Relationships with Consumers. Learn to tell stories that bring brands to life and help them connect with their audience through compelling characters.
Partial transcription of the video
“influences Now that you know who I am and where I come from, I want to tell you a little about my influences. I am a journalist, artist, designer, so they come from all fields. I am convinced that we are a collection of things. We learn from all the places and all the people around us, of everything we see, of everything we read And everywhere we go We are what we are Thanks to those who have been before us. I love reading. Since I was little my cousins taught me the importance of always having a book in the bag. Cortázar is one of my favorite writers and especially his way of converting th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Building Relationships with Consumers
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Category
Marketing & Business -
Areas
Branding & Identity, Character Design, Marketing, Storytelling
LaValentina
A course by LaValentina
Valentina Giraldo is a designer, artist, entrepreneur, and, since 2015, also the founder of design studio LaValentina. Since launching her business, she's created more than 180 brands across ten countries and collaborated with over 500 companies in varying capacities.
She currently leads a team of 43 people who work to bring expert design to as many companies as possible and change the face of creativity. She considers herself an idea hunter as well as a talent incubator and hopes to one day see Colombia as the global reference for design and creativity thanks to her efforts and those of others like her.
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- 991 students
- 12 lessons (1h 19m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
